It wouldn’t be summer in NYC without flocks of millennials lining up outside the most photogenic ice cream shops the city has to offer. Here’s your guide to the most Instagrammable ice cream in NYC.


Unless you’ve been living under a rock for the past few years you’ve probably stumbled upon the rolled ice cream trend in the Instagram universe. 10Below is NYC’s first rolled ice cream shop. Inspired by the innovative Thai technique, your choice of toppings (like oreos, strawberries or fruity pebbles) are chopped up and mixed with creme anglaise which freezes before your eyes. A tool resembling a paint scraper chisels the flat layer of ice cream into neat, picture-ready rolls.

10Below. 132 Allen St, New York, NY. (646) 861-2040

Soft Swerve Ice Cream

If you love soft serve but you’re tired of the usual chocolate and vanilla suspects, Soft Swerve has you covered. Twirling flavors like black sesame, purple yam and matcha green tea onto chocolate or red velvet cones, Soft Swerve is anything but your standard ice cream truck. Top your creation with toasted coconut, Reese’s puffs or marshmallows and snap a quick pic in front of one of the Lower East Side’s graffiti-filled walls before the NYC humidity takes its toll.

Soft Swerve Ice Cream. 85B Allen St, New York, NY. (646) 476-6311


Eggloo is the perfect pitstop for the waffle lovers out there who are looking for an upgrade from the traditional waffle cone. Each Hong Kong style egg waffle is baked to order and served with your choice of Thai tea, green tea or swirl soft serve. Eggloo also makes ice cream sandwiches if that’s more your thing.

Eggloo. 60 Mulberry St, New York, NY


Perhaps no other brand rode the luxury ice cream wave better than Magnum. Initially known for its packaged supermarket ice cream bars, Magnum has made itself a New York destination for the ice cream lover and social media savant alike. By offering customizable, handmade ice cream bars designed on the spot in its Meatpacking District hub, Magnum has quickly become one of the most Insta-worthy ice cream shops in the city.

Magnum. 875 Washington St, New York, NY. (646) 395-7463

Taiyaki NYC

Fish-shaped waffle cones are the staple of this Japanese-inspired Nolita outpost. While it may be wildly popular it’s also worth the wait for toppings like mochi, cotton candy sprinkles and crumbled graham crackers. Order like an insider and grab a croyaki (Taiyaki’s clever play on the NYC cronut craze) to go.

Taiyaki NYC. 119 Baxter St, New York, NY. (212) 966-2882