It’s no random coincidence that Don Draper and the beloved characters of AMC’s hit television drama Mad Men live out their fantastical lives of advertising tycoons in New York City. The Big Apple has long been known as the advertising capital of the world. Currently acting as the home to some of the most powerful and influential agencies in the world, the city maintains that clout. In regards to that presence, it seems only natural that New York City acts as home to the annual gathering of leaders in communications and marketing— Advertising Week.
Comprised of over 250 events, the week spreads industry knowledge and progress through seminars, lectures and a variety of other gatherings. Drawing from the knowledge of experts who experience the different faces of advertising— cultural communities, media, brands, clients and advertisers themselves— these events explore how all of us are touched by this industry.
With this year’s calendars coming soon, we’ve decided to look back at some of last year’s events to explore the exciting nature of Advertising Week. Founders and CEOs of BuzzFeed and Virgin Special Projects gave a presentation in 2013 entitled, Storytelling in the Age of Social, Mobile & Video. The event focused on how brands and marketers could create relatable and interesting social content for consumers to engage with. Last year’s attendees also got a taste of the creative advertising process with major agency Sapientnitro and their discussion on the process of moving campaigns into content with top marketers such as: Unilever, Verizon, Intel and GE.
Offering hundreds of events, the sphere of education and influence offered by Advertising Week spans well beyond the aforementioned examples. This is a week for any and all professionals influenced by the industry to come out to New York.
It’s also important to contemplate the fact that whether or not somebody works for an ad agency, their business is most likely influenced by advertising in one way or another. These events also offer incomparable knowledge for any open-minded individuals, because the topics discussed throughout all of these events are major insights into how our society and our world function as a whole.
Advertising Week will be held across several venues in New York City this fall from September 29th- October 3rd.